B.T.metro launched a frequency enhancing campaign – securing a higher number of readers in a specific targeted period.

The purpose of the campaign was to ensure a trackable higher number of readers over a period of three weeks. On top of a gamification solution, we added a browser-based scanning feature enabling consumers on a daily basis to scan individual codes printed in the B.T.metro newspaper. That unlocked a daily spin-to-win mechanic and was at the same time driving permissions.

Country: Denmark

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Berlingske could optimize the campaign during the short campaign period in order to achieve the goals set for the activity.


All consumer engagements, returning visitors, etc. were measured to prove the uplift in daily reader numbers.

Responsive design

The concept works in a number of screen and platform environments. However, scanning and spinning experience is always more optimal on mobile devices.

Scanning feature

The feature enabled consumers to scan a daily code instead of punching in this manually on the mobile keyboard. That offered a seamless solution for participating daily over a period of three weeks.

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