Win without actually loosing. Demonstrating the Live Casino environment from Malta in a highly engaging way.

A powerful solution stretching the capabilities of the mobile handset, blending in live content from Malta Studios into the campaign execution – was delivering a total live-ish seamless consumer experience. Focus on video and voice overlays was a key part of the creative solution as well as the easy to undertand Roulette Game. And the results were staggering. 250% over campaign targets!

And consumers were happy, winning exclusive products as well as the smaller incentive that could be redeemed at the nearest 7-eleven.

Country: Denmark

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Over campaign KPI
of voucher redeemed
High performance and ROI

Our Dashboard and analytics enable Danish Lottery to balance Sales Automation (Eloqua) and Martech stacks to secure optimal ROI in the campaign flight.

Sales Automation Integration

Our solution is fully integrated with the Danish Lottery Sales Automation platform Eloqua. Consumers received relevant e-mail reminders during the campaign period. Also the voucher delivery were in sync with Eloqua.

Responsive design

The concept works in a number of screen and platform environments. However, the gaming and voucher experience is always superior to Mobile Devices.

Live Casino App integration

Our campaign elements were fully integrated into the Live Casino app delivering a seamless customer experience.

7-eleven mobile voucher

We delivered a fully 7-eleven designed mobile voucher solution – all in Live Casino branding – enhancing the gamification experience from the device down to the incentive redemption at the nearest convenience store.

Live-ish experience

We had the opportunity to design both video pieces as well as voice over pieces that were blended into the campaign equation in a smart way – delivering a smooth experience – almost as playing live!

We have worked with some of the
top brands across the globe

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