THE MASH STORY
MASH has explored the opportunities with vouchers before – and wanted to focus on a real live-ish experience.
We agreed to ad live-videos into the campaign execution, meaning video of real people, the real staff you actually can meet at the MASH restaurants.
At the point of introduction “Jonathan” introduced the campaign. If you were a lucky winner you meet other staff members from MASH explaining next step. Ultimately you also had the opportunity to get an introduction to the menus, or food products you could win.