Gamified loyalty in action.
Gamified loyalty in action.
Circle K wanted to drive more in-store traffic while strengthening digital engagement through the Circle K app.The goals were clear: increase app downloads, grow the EXTRA loyalty program, and reactivate existing members — all while delivering measurable value to vendor partners.
Circle K wanted to drive more in-store traffic while strengthening digital engagement through the Circle K app.The goals were clear: increase app downloads, grow the EXTRA loyalty program, and reactivate existing members — all while delivering measurable value to vendor partners.
Objectives
Objectives
Drive consistent store traffic through digital activations.
Drive consistent store traffic through digital activations.
Backend integration with Circle K’s loyalty and CRM systems.
Backend integration with Circle K’s loyalty and CRM systems.
Live tracking of engagement, redemption, and behavior.
Live tracking of engagement, redemption, and behavior.
Scalable framework for rapid rollout of partner campaigns.
Scalable framework for rapid rollout of partner campaigns.
Significant uplift in loyalty sign-ups and reactivations
Significant uplift in loyalty sign-ups and reactivations
Real-time analytics enabling instant optimization
Real-time analytics enabling instant optimization
Solution
Solution
BrandMobile developed a series of gamified activations fully integrated into the Circle K app — turning everyday interactions into fun, rewarding moments that connect users to the brand.
BrandMobile developed a series of gamified activations fully integrated into the Circle K app — turning everyday interactions into fun, rewarding moments that connect users to the brand.
6.2 Mil. +
Games played
106.5 Mil. +
Wins
23.5 Mil. +
Redeemed
356518d
Time spent
Key Features
Key Features
Dynamic campaign engine with real-time rewards and coupon generation.
Backend integration with Circle K’s loyalty and CRM systems.
Live tracking of engagement, redemption, and behavior.
Scalable framework for rapid rollout of partner campaigns.
Beyond engagement, these activations generate valuable first-party data, giving Circle K deeper insights into customer behavior.
Dynamic campaign engine with real-time rewards and coupon generation.
Backend integration with Circle K’s loyalty and CRM systems.
Live tracking of engagement, redemption, and behavior.
Scalable framework for rapid rollout of partner campaigns.
Beyond engagement, these activations generate valuable first-party data, giving Circle K deeper insights into customer behavior.
This enables truly personalized communication — tailored to individual preferences — driving stronger performance and higher conversion.
Through direct integration with the loyalty engine, Circle K can trigger push notifications that nudge behavior — reminding users to redeem coupons or inviting them to play again.
Coupons are securely redeemed in-store, ensuring a seamless link between digital interaction and physical sales.
Every redemption is validated through Circle K’s systems, guaranteeing data integrity and campaign accuracy.
This enables truly personalized communication — tailored to individual preferences — driving stronger performance and higher conversion.
Through direct integration with the loyalty engine, Circle K can trigger push notifications that nudge behavior — reminding users to redeem coupons or inviting them to play again.
Coupons are securely redeemed in-store, ensuring a seamless link between digital interaction and physical sales.
Every redemption is validated through Circle K’s systems, guaranteeing data integrity and campaign accuracy.
6.2 Mil. +
Games played
356518d
Time spent
Scale & Reach
Scale & Reach
BrandMobile supports Circle K across Europe, Canada, and the USA — including Denmark, Sweden, Norway, Poland, Estonia, Ireland, Lithuania, and Latvia.
Each campaign is localized with regional content, prizes, and mechanics to match local preferences and retail behavior.
A real-time dashboard provides live visibility into performance across all markets, enabling each country team to track, compare, and optimize results as campaigns unfold.
BrandMobile supports Circle K across Europe, Canada, and the USA — including Denmark, Sweden, Norway, Poland, Estonia, Ireland, Lithuania, and Latvia.
Each campaign is localized with regional content, prizes, and mechanics to match local preferences and retail behavior.
A real-time dashboard provides live visibility into performance across all markets, enabling each country team to track, compare, and optimize results as campaigns unfold.
The gamified approach delivered strong measurable impact across all markets:
The gamified approach delivered strong measurable impact across all markets:
+45% increase in active app users during campaign periods.
+45% increase in active app users during campaign periods.
5M+ game plays recorded.
5M+ game plays recorded.
+38% growth in average session time.
+38% growth in average session time.
1.2M+ coupons redeemed in-store.
1.2M+ coupons redeemed in-store.
60%+ repeat participation rate.
60%+ repeat participation rate.
Significant uplift in loyalty sign-ups and reactivations.
Significant uplift in loyalty sign-ups and reactivations.
Gamification, personalization, and secure redemption have become one of Circle K’s most effective engagement strategies — turning everyday play into measurable sales and loyalty growth.
Impact Highlights
Impact Highlights
Through our activations, Circle K has proven that play can:
Make engagement a daily habit
Grow and re-engage loyalty members
Extend time spent with branded experiences
Convert gameplay into store visits
Provide live, transparent performance data
Enrich customer insights
Strengthen vendor partnerships through a shared platform
Through our activations, Circle K has proven that play can:
Make engagement a daily habit
Grow and re-engage loyalty members
Extend time spent with branded experiences
Convert gameplay into store visits
Provide live, transparent performance data
Enrich customer insights
Strengthen vendor partnerships through a shared platform
Collaboration
Collaboration
From concept and gamification design to development, integration, and optimization — We handled the entire process.
Our focus: to create meaningful digital experiences that drive measurable business results for Circle K and its partners.
From concept and gamification design to development, integration, and optimization — We handled the entire process.
Our focus: to create meaningful digital experiences that drive measurable business results for Circle K and its partners.
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Boosting Engagement
Through Play.
Matas wanted to energize its summer campaign and re-engage loyalty members through play. We built a vibrant gamified experience featuring Instant Wins, Bonus Games, and daily Streaks driving record participation and 200 %+ growth in engagement.
The result: More interaction, higher coupon redemption, and a stronger connection between beauty, loyalty, and play.
Boosting Engagement Through Play
Matas wanted to energize its summer campaign and re-engage loyalty members through play. We built a vibrant gamified experience featuring Instant Wins, Bonus Games, and daily Streaks driving record participation and 200 %+ growth in engagement.
The result: More interaction, higher coupon redemption, and a stronger connection between beauty, loyalty, and play.
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All business inquiries:
business@brandmobile.com
+45 23 88 88 95
All business inquiries:
business@brandmobile.com
+45 26 85 85 85
All business inquiries:
business@brandmobile.com
+45 26 85 85 85