Klub Lotto: Turning Loyalty into Play.
Klub Lotto: Turning Loyalty into Play.
The Danish Lottery faced growing competition from international players. To strengthen its local position, the brand needed a new way to connect with Danish audiences — one that felt fresh, rewarding, and uniquely Danish.
The goal: launch Klub Lotto, a free loyalty concept that makes players feel they’re getting something more every time they engage.
The Danish Lottery faced growing competition from international players. To strengthen its local position, the brand needed a new way to connect with Danish audiences — one that felt fresh, rewarding, and uniquely Danish.
The goal: launch Klub Lotto, a free loyalty concept that makes players feel they’re getting something more every time they engage.
Objectives
Objectives
Strengthen audience connection within Denmark.
Strengthen audience connection within Denmark.
Make members feel rewarded and valued.
Make members feel rewarded and valued.
Drive daily engagement through games, quizzes, and prizes.
Drive daily engagement through games, quizzes, and prizes.
Grow and activate the loyalty base with a free, benefit-driven club.
Grow and activate the loyalty base with a free, benefit-driven club.
Solution
Solution
BrandMobile built Klub Lotto — a digital hub for loyalty, entertainment, and engagement.The platform is open to users over 18 with a Red Account at Danske Lotteri Spil and serves as a free membership experience centered on play.
Members are rewarded for returning, interacting, and having fun:
Welcome Reward: two free Lotto rows at sign-up.
Weekly Competition: daily entries earned through short games or quizzes — prizes range from Circle K sodas to cinema tickets and extra Lotto rows.
Monthly Competition: automatic entry into a 200 000 DKK draw for visiting at least once per month.
BrandMobile built Klub Lotto — a digital hub for loyalty, entertainment, and engagement.The platform is open to users over 18 with a Red Account at Danske Lotteri Spil and serves as a free membership experience centered on play.
Members are rewarded for returning, interacting, and having fun:
Welcome Reward: two free Lotto rows at sign-up.
Weekly Competition: daily entries earned through short games or quizzes — prizes range from Circle K sodas to cinema tickets and extra Lotto rows.
Monthly Competition: automatic entry into a 200 000 DKK draw for visiting at least once per month.
298 K +
Redeemed
187 K +
Users
5.8 Mil. +
Games played
23d 7h 31m
Time spent
Infrastructure & Integrations
Infrastructure & Integrations
BrandMobile delivered a secure, scalable framework from concept to launch — integrating critical systems and ensuring seamless operation.
Secure Platform: enterprise-level architecture, penetration-tested and trusted by leading brands.
CRM Integration: deep connection with Salesforce and key Danish Lottery systems.
Personalization: Dynamic Lead Management combines real-time signals and first-party data to tailor every journey.
Live Monitoring: real-time dashboards for stats, KPIs, and performance tracking.
Redemption Security: all winnings are paid safely to verified Red Accounts.
CRM Integration: deep connection with Salesforce and key Danish Lottery systems.
Personalization: Dynamic Lead Management combines real-time signals and first-party data to tailor every journey.
Live Monitoring: real-time dashboards for stats, KPIs, and performance tracking.
Redemption Security: all winnings are paid safely to verified Red Accounts.
5.8 Mil. +
game plays recorded
23d 7h 31m
Time spent
Scale & Reach
Scale & Reach
Klub Lotto is built exclusively for Denmark — designed around local players, habits, and cultural insight.
Klub Lotto is built exclusively for Denmark — designed around local players, habits, and cultural insight.
xxxx The gamified approach delivered strong measurable impact across all markets:
Free loyalty concept that makes players feel they’re getting something more
every time they engage.
Free loyalty concept that makes players feel they’re getting something more every time they engage.
Impact Highlights
Impact Highlights
Turned gameplay into loyalty through daily engagement.
Delivered measurable value with weekly and monthly prizes.
Enabled real-time data insight via member activity.
Supported responsible play with tools and resources for safe gaming.
Turned gameplay into loyalty through daily engagement.
Delivered measurable value with weekly and monthly prizes.
Enabled real-time data insight via member activity.
Supported responsible play with tools and resources for safe gaming.
Collaboration
Collaboration
From concept and gamification design to development, integration, and optimization — BrandMobile handled the entire process locally in Denmark.The result is a secure, scalable platform that strengthens loyalty and deepens the bond between the Danish Lottery and its players.
From concept and gamification design to development, integration, and optimization — BrandMobile handled the entire process locally in Denmark.The result is a secure, scalable platform that strengthens loyalty and deepens the bond between the Danish Lottery and its players.
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All business inquiries:
business@brandmobile.com
+45 23 88 88 95
All business inquiries:
business@brandmobile.com
+45 26 85 85 85
All business inquiries:
business@brandmobile.com
+45 26 85 85 85