Gamification and Loyalty, Connected.
Gamification and Loyalty, Connected.
Foodtastic is a leading name in the Canadian restaurant industry, managing over 1,200 locations across brands such as Pita Pit, Quesada, and Second Cup.
The challenge: to create an integrated digital solution that could unite multiple loyalty ecosystems and bring gamification to life — across brands, platforms, and languages.
The goal was clear: link high-impact digital play directly to in-store sales and loyalty engagement.
Foodtastic is a leading name in the Canadian restaurant industry, managing over 1,200 locations across brands such as Pita Pit, Quesada, and Second Cup.
The challenge: to create an integrated digital solution that could unite multiple loyalty ecosystems and bring gamification to life — across brands, platforms, and languages.
The goal was clear: link high-impact digital play directly to in-store sales and loyalty engagement.
Objectives
Objectives
Strengthen digital engagement and usage across brand-specific loyalty programs.
Strengthen digital engagement and usage across brand-specific loyalty programs.
Transform traditional promotions, like Pita Pit’s peel-off campaigns, into digital experiences.
Transform traditional promotions, like Pita Pit’s peel-off campaigns, into digital experiences.
Implement gamified mechanics such as Wheel of Fortune across brands to drive participation.
Implement gamified mechanics such as Wheel of Fortune across brands to drive participation.
Ensure secure prize redemption through synchronization with the Paytronix Platform.
Ensure secure prize redemption through synchronization with the Paytronix Platform.
Solution
Solution
BrandMobile developed a series of gamified activations fully integrated into Foodtastic’s technology stack, in close collaboration with Tacid Corporation, specialists in enterprise digital ordering and loyalty orchestration.
The activations turned everyday engagement into measurable value delivering personalized, localized experiences that connect digital play to real-world sales.
Key initiatives included:
Pita Pit Digitalization: transforming a physical peel-off promotion into a fully digital campaign, improving data capture and user experience.
Wheel of Fortune Mechanic: implemented across Foodtastic and Second Cup, creating instant, rewarding moments for players.
Paytronix Integration: full synchronization ensured secure, real-time redemption and unified loyalty data across brands.
BrandMobile developed a series of gamified activations fully integrated into Foodtastic’s technology stack, in close collaboration with Tacid Corporation, specialists in enterprise digital ordering and loyalty orchestration.
The activations turned everyday engagement into measurable value delivering personalized, localized experiences that connect digital play to real-world sales.
Key initiatives included:
Pita Pit Digitalization: transforming a physical peel-off promotion into a fully digital campaign, improving data capture and user experience.
Wheel of Fortune Mechanic: implemented across Foodtastic and Second Cup, creating instant, rewarding moments for players.
Paytronix Integration: full synchronization ensured secure, real-time redemption and unified loyalty data across brands.
BrandMobile developed a series of gamified activations fully integrated into Foodtastic’s technology stack, in close collaboration with Tacid Corporation, specialists in enterprise digital ordering and loyalty orchestration.
The activations turned everyday engagement into measurable value delivering personalized, localized experiences that connect digital play to real-world sales.
Key initiatives included:
Pita Pit Digitalization: transforming a physical peel-off promotion into a fully digital campaign, improving data capture and user experience.
Wheel of Fortune Mechanic: implemented across Foodtastic and Second Cup, creating instant, rewarding moments for players.
Paytronix Integration: full synchronization ensured secure, real-time redemption and unified loyalty data across brands.
717 K +
Wins
187 K +
Users
1.06 Mil. +
Games played
789d 18h
Time spent
Key Features
Key Features
Dynamic Campaign Engine for real-time prize generation.
Backend Integration with loyalty and CRM systems through the Paytronix Platform.
Real-Time Insights providing first-party data and engagement tracking.
Personalized Journeys based on live behavioral signals.
Secure Redemption ensuring data integrity and campaign accuracy.
Real-Time Insights providing first-party data and engagement tracking.
Personalized Journeys based on live behavioral signals.
Secure Redemption ensuring data integrity and campaign accuracy.
1.06 Mil. +
Games played
789d 18h
Time spent
Scale & Reach
Scale & Reach
Foodtastic continues to expand rapidly across Canada, surpassing $1 billion CAD in annual sales.The framework created by BrandMobile and Tacid is fully scalable, supporting new partner campaigns and localized brand experiences across the country.
Foodtastic continues to expand rapidly across Canada, surpassing $1 billion CAD in annual sales.The framework created by BrandMobile and Tacid is fully scalable, supporting new partner campaigns and localized brand experiences across the country.
The activations turned everyday engagement into measurable value delivering personalized, localized experiences that connect digital play to real-world sales.
Collaboration
Collaboration
The project showcases a strong partnership between BrandMobile and Tacid Corporation. BrandMobile handled concept, gamification design, development, and system integration — focusing on meaningful digital experiences that drive measurable results. Tacid Corporation orchestrated synchronization with Paytronix, ensuring operational efficiency across Foodtastic’s growing portfolio.
The project showcases a strong partnership between BrandMobile and Tacid Corporation. BrandMobile handled concept, gamification design, development, and system integration — focusing on meaningful digital experiences that drive measurable results. Tacid Corporation orchestrated synchronization with Paytronix, ensuring operational efficiency across Foodtastic’s growing portfolio.
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All business inquiries:
business@brandmobile.com
+45 23 88 88 95
All business inquiries:
business@brandmobile.com
+45 26 85 85 85
All business inquiries:
business@brandmobile.com
+45 26 85 85 85